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Why Consumer Behavior Analysis is the Key to Engagement Now
What does consumer engagement mean in 2016, and how do brands and marketers reap the benefits? On January 28 we’ll join Carlisle Hensley, Senior Strategist at Camp+King, to answer these questions...
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Rocking Social Media Listening in the Beauty & Fashion Industries – and Beyond
More than most, fashion and beauty brands must keep an eye on trends if they want to stay relevant. But trends can influence any industry – so how do brands keep track of those newly emerging, and...
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Social Media Due Diligence – The Key to Consumer Connections Across Platforms
Social intelligence is more than a buzzword – and it’s more than something brands can use to find out what’s being said about THEM online. The goal now is to get to know CONSUMERS – because doing so...
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What Consumer Sentiment Analysis Reveals About Top Luxury Brands
The word “luxury” denotes a particular air – one of money, status, refined taste, and a sense of classic endurance hard to shake. And yet our two-year luxury brand sentiment analysis delivered some...
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How to Foresee and Forestall a Fall in Rank with Social Media Listening
What’s in a name? For luxury brands, it used to be “everything,” with future longevity assured by history. But changing tides of consumer sentiment, driven by social media, means that brands now are...
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How Combining Social Media Analytics Tools Lets Brands See the Forest AND the...
There’s no question the thought of analyzing social media can incite a feeling of overwhelm – with so much to see and interpret, how are brands expected to keep up? The answer lies in combining a...
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Social Media Listening and the Changing Marketing Landscape
The worlds of agencies, brands, and platforms are colliding as brands move social media listening to the forefront of their marketing strategy – often with their own in-house point person. That...
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Social Media Listening: Enhancing Consumer Experience in Retail
The consumer experience doesn’t end with your store and your products. Social media is a growing part of the experience equation – and if you neglect this channel, you could fall out of favor quickly....
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Universal Music Group Leverages Social Listening to Propel Artists
SXSW kicks off next week, and NetBase is heading to Austin for a number of events in the area – starting with Brand Innovators Mega-Trends on March 11. NetBase CMO Paige Leidig will join Tony...
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How Social Media Listening Helps Athletes and Sports Organizations Build...
Whether it’s goals, touchdowns, baskets, or holes-in-one, the object of all sporting matches is to win. At Brand Innovators Austin, Sports Marketing on March 13, Scott Reitzel from Purple Strategies...
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Social Listening Helps Kia Improve its ‘Stance’ During Super Bowl
You know you’re doing something right when another company wants to feature your product in their Super Bowl ad. That’s the story of Kia and Stance, and the subject of our upcoming webinar, Social...
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Which KPIs Tell You Your Social Listening Is Working?
For any business strategy to be considered valuable by the C-Suite, its efficacy must be clearly measurable. Conversions and sales are easy indicators that you’re doing something right, but what key...
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5 Days in Austin – Our SXSW 2016 Recap
SXSW is not an experience that can be easily put into words – but that doesn’t mean we won’t try! As you can tell from the images below, we had a BLAST at SXSW – and we wanted to share some...
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Hallie Wright @ Santy talks about Social Secrets to Drive Campaigns, Increase...
The Presidential candidates probably wish they could see into the future right about now – and most brands probably wish for the same ability often enough. With fickle consumers and voters, how can...
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How the Best Brands Measure & Manage Business KPIs Using Social Media Analytics
“If you can’t measure it, you can’t manage it” – so goes the old management maxim. In the world of social media, it’s the same – except many businesses have been stuck at measuring, while still coming...
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Business-Changing Social Analytics Secrets No One Wants to Tell You
Brand leaders know social analytics are important to their business – but not everyone has mastered the art of expertly applying social insights. And those that have rarely share that intel. But on...
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The Same but Different: Controlling for Language Use When Comparing Bilingual...
Brands across the globe want to know about their audiences – which is why the NetBase platform understands 42 languages, including slang, sarcasm, and emojis. We regularly analyze data for audiences...
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Accuracy Differentiators: Why Precision Matters in Consumer Sentiment Analysis
There are different approaches to sentiment analysis, a major component of social listening. If you want out-of-the-box results, precision should top your list of “must-haves.” Here’s why. Precision...
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Why Understanding Ambiguity in Natural Language Processing Is A Game Changer
“Last night I shot an elephant in my pajamas. How he got in my pajamas, I’ll never know.” Why do we smile at Groucho Marx’s joke? Because it offers up the absurdly comical image of a half-ton animal...
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When Your Brand Is in Crisis, Social Listening Is Your Superhero
It’s always better to be proactive than reactive – but some social flare-ups leave your brand with no choice but to react. When that happens, one wrong post can make things better – or much worse. On...
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11 Ways Social Listening Is More Precise Than Your Manual Process
You know social analytics is important, but if your insights aren’t accurate, your resulting actions won’t be either. That’s the problem with manual processes – they lack the precision required to...
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NetBase On Tour: Social Listening Success Stories Heading Your Way
When you know something works, and have the testimonials to prove it, it’s natural to want to sing it out from the rooftops – or across the country. This month we’ll be singing out the good word on...
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How Social Listening Helps Agencies Better Target Ad Buys
Social listening isn’t just for crafting digital marketing campaigns or monitoring what your audience is saying about you. Social listening platforms can also be used by agencies to inform paid media...
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Investigating Spikes in Social Media Conversations
Conversation spikes offer exceptional audience insight – and uncovering the information hidden within those spikes requires a little investigating. If you’re already using NetBase, this post will...
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How Chipotle Used Social Listening to Turn Things Around
Restaurant brands can be forgiven for thinking “Better them than me” during the recent Chipotle E. coli and norovirus outbreaks. Such brand crises can be devastating – especially with social media...
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Social Sentiment Analysis Sets Smartphone Brand Up for Viral Success
What makes a marketing campaign go viral? There might not be a guaranteed formula, but there are definitely ways to use social listening to increase your chances. Those ways, and how they helped a...
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Why You Need to Approach Social Listening from the Audience Perspective
Brands and marketers know the value of social listening as a consumer engagement and customer service tool – but there’s actually a lot more social media intelligence can offer. On July 12 we’ll talk...
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Why Consumer ‘Love’ Is Vital to Your Social Media Monitoring Strategy
When the Beatles sang “All you need is love” they certainly weren’t talking about social media, which had yet to be imagined. And yet, love is the most important factor to your social monitoring...
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Why Social Sentiment Matters So Much – and How to Use It
It’s easy to assume social sentiment comes down to knowing and ensuring consumers feel positively about your brand – because, of course, everyone wants that. But there’s so much more you can do when...
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Powerful Lessons in Applying Social Analytics at NetBase LIVE 2017 LA
There’s nothing like our annual NetBase LIVE conferences to get you fired up for brand domination over the next year and beyond. If you weren’t able to be there in person, check out tomorrow’s recap...
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